Make a film
Writing a brief
One sentence is enough to start. A few more details, said in your own words, get you closer on the first try.
The brief is the first message you send in a project: what you type in the composer, plus any files you add. There are no forms to fill in. Everything, including length, language and voice, is something you just say.
Start with one sentence
The agent fills in whatever you leave out, so this is a complete brief:
A bedtime picture book about a fox and a fallen star.It will pick a length, a look, a voice and music that fit, and tell you what it chose.
Say what matters to you
When you know what you want, say it. The details that change the result most:
| Detail | Example |
|---|---|
| What it's for | "a launch film for our website", "three TikTok ads", "a lesson for 12-year-olds" |
| How long | "about 30 seconds", "a one-minute explainer" |
| The feeling | "bubbly and fast", "calm, like a nature documentary" |
| Must-haves | a line to say word for word, a logo, a colour, a product name |
| Voice and language | "English narration", "a calm male voice", "no narration, just music" |
| Shape | "vertical, for Reels", "square" |
| The ending | "end on the logo", "end with the website address" |
Here is a real brief that made a 66-second launch film on the first pass:
Make a 70-second launch film for FIZZ, our AI design workbench: candy colors,
a picture that never sits still, chapters named after verbs — Type, Generate,
Remix, Ship. Bubbly, fast, English narration. End on the logo.Give it your material
Attach anything the film should use or learn from: a brand kit, a product screenshot, a script, slides, a spreadsheet, a recording, raw footage. Name what each one is for if it isn't obvious ("use the screenshots for the product scenes"). See Adding your material.
Let it ask
For a vague brief, the agent may stop and ask one question with a few options: the length, the audience, the tone. Pick an option, choose Something else… and type your own answer, or just reply in the composer.
After the first cut
You don't have to get the brief perfect. The first cut is a starting point: say what to change in plain words, point at the exact moment or element with @, or change it yourself. See Ask for changes.